As a distinctly modern career path, you won’t find “fashion blogging” as a college major just about anywhere. Nevertheless, you can most definitely take on fashion blogging as an occupation and even find phenomenal success with a fashion blog, regardless of your formal background of the subject. From determining how you can stand out in the blogging sphere to understanding what elements of fashion most appeal to you, a few preparations will ensure that your brand new fashion blog can be a success.
1. Determine your niche.
You already know that you’re interested in blogging about fashion, not lifestyle topics, food, health, and fitness, or another subject. However, you’ll find that there are countless fashion bloggers in the industry. To set yourself up for success, it’s important to consider what sort of fashion it is you’d like to talk about.
For instance, maybe you have a knack for finding designer luxury or other high-quality pieces on a budget. In that case, you might take to sharing your skill and explaining to viewers how they can become experts at recognizing counterfeits and replicas versus the real thing. After all, you are helping them to find what they’re looking for, be it a quality watch or other high-end item, whether they’re shopping pre-owned or browsing outlets. Spotting a fake watch versus a genuine Rolex, then, is a critical skill in getting a good deal and ensuring that you’re not being ripped off with a fake watch in the process. This is just one example of a niche you could pursue—think through what interests you about fashion and how you can translate that into a successful blog.
2. Learn the basics of branding.
As a blogger, you wear many hats—you’re a content creator, social media strategist, marketer, and much more. Branding, though, is perhaps the most critical skill to take on early in the blogging process. Of course, you want to make sure that you’re creating quality content and providing value to your readers. However, it’s just as important to make sure that you’re showing yourself in a professional light. Whether it’s using templates to create an eye-catching YouTube banner, channel art, and a blog logo and graphics or hiring someone to build your website from scratch. Making sure that the elements of your brand—from fonts to illustrations—are professional and aligned with your business goals will make your blog, and overall online presence, more effective from day one.
3. Create a list of potential posts.
At this point, you’ve set up your blog, have a brand idea in place, and you know what it is you want to write about. Now, you’ll have to get started on actually creating content. At this stage, one of the best things you can do to prepare your blog and yourself for blogging seriously is to write and maintain a list detailing any post ideas that come to mind. If you’re getting dressed one day and think you should share your review of a particular piece of petite clothing, make a note of that idea so that you can come back and write out your thoughts on your blog later on. If a social media question gets you thinking, make a note of it. The key to blogging success is almost always based on consistency and, by ensuring you have a steady stream of post ideas at ready, you’ll be able to keep creating content consistently,
4. Promote your posts and blog more broadly.
Once you begin creating content, you need to get in front of your ideal audience. Here, you’ll find that social media outlets like YouTube, Twitter, Instagram or TikTok, will be some of the most invaluable tools at your disposal. From connecting with other bloggers through linkups and online chats to utilizing SEO (search engine optimization) or hashtags and social media marketing efforts, the right steps at this stage can create the beginning of a long-term, highly engaged audience that’s excited about your blog.
5. Be yourself in every outlet.
No matter what you’re blogging about, who you’re blogging to, or what it is you’re doing to promote your blog, one of the most impactful steps you can take is to be yourself. It’s cliche, yes, but it’s cliched for a reason. Not only will your readers be able to sense this authenticity but, by blogging genuinely, you’ll be able to stand out from the sea of Instagram posts and clothing hauls. Remember, your readers and followers aren’t just here for fashion advice—they are here to get to know you as well.
Fashion blogging is still largely underappreciated as a potential career path, but it’s nevertheless one that can bring great success and satisfaction. In the process, you’ll learn a lot of new skills, be that the best way to brand your blog and YouTube channel or simply what sort of outerwear you might want to add to your wardrobe. Whether you’re writing about a certain sort of clothing you love to shop for or how you style existing pieces, your fashion blog can help you develop as a business owner, employee or person more generally while helping others to unlock their most authentic, stylish fashions.