Katy Perry enchants Dolce & Gabbana’s new perfume campaign with Italian actor Michele Morrone. The singer stars in the ad for Devotion, the fragrance that celebrates the spirit of Italy and the country’s vibrant communities.
The Devotion EDP is the luxury house’s first luminous gourmand offering with candied citrus, orange blossom, and Madagascar vanilla notes. Master perfumer Olivier Cresp created it.
Devotion Eau de Parfum
For years, Dolce & Gabbana has been enlisting influential figures to represent their fragrances, whether it’s actresses, models, or artists—figures who exude confidence and beauty with their effortless sense of style.
In this case, Dolce & Gabbana chose pop superstar Katy Perry to embody the classic scent of Devotion. The luminous perfume is an ode to what Dolce & Gabbana calls “the most classic emotion of all time”—love, and a tribute to the values Dolce & Gabbana upholds, which are represented by the Sacred Heart emblem that decorates each bottle.
The scent is described as a symphony of captivating aromas that envelop the wearer, transporting them to golden Italian shores. From top notes of candied citrus to the heart of orange blossom and Madagascar vanilla, the olfactory journey is designed to captivate the senses.
Devotion Extreme Volume Mascara
Perry explores Italy’s picturesque landscapes and vibrant communities in a campaign film more like a cinematic journey. She also stars in a love story alongside Italian actor Michele Morrone, who plays a local fisherman.
The 38-year-old singer is the face of Devotion, Dolce & Gabbana’s first luminous gourmand fragrance for women. An ode to what the brand dubs “the most classic emotion of all,” the eau de parfum sees brilliant notes of candied citrus intertwine with orange blossom and Madagascar vanilla.
It comes in a 50ml and 100ml glass bottle decorated with an antique-inspired zamak metal sacred heart symbolizing Dolce & Gabbana’s values. The collection includes a Devotion Extreme Volume Mascara and a Devotion Face Illuminator. Both feature a flexible mascara wand that’s quickly become a TikTok favorite (it currently has over 39 million views on the platform). The formula boosts volume while leaving lashes soft and supple, with no weight down.
Devotion Face Illuminator
The ‘Firework’ and ‘Dark Horse’ singer is a natural fit for Dolce & Gabbana’s latest beauty release, Devotion. This luminous perfume is an ode to classic emotions, captured through a transportive blend of candied citrus, orange blossom, and Madagascan vanilla.
The fragrance, Dolce & Gabbana’s first gourmand offering, was formulated by master perfumer Olivier Cresp. To amplify the story behind the fragrance, Dolce & Gabbana also launched a film and photo campaign that sees Perry soaking up Capri’s sunshine and sparkling waters with Italian actor Michele Morrone cast as a local fisherman who catches her eye.
To complement the scent and capture the look of love (widened eyes, radiant cheeks, just-kissed blushed lips), Dolce & Gabbana has also designed a trio of makeup products, including the Devotion Extreme Volume Mascara, Devotion Face Illuminator, and the Devotion Liquid Mousse Lipstick. The highlighting powder is available in four permanent shades of the new perfume (Devotion, Seduction, Indiscretion, and Addiction). The modern, compact powder delivers soft light to the complexion with a smooth texture that won’t flake or shift throughout wear.
Devotion Liquid Mousse Lipstick
The ‘Never Really Over’ singer appears as the face of Devotion, a new fragrance that Dolce & Gabbana promises will take you on an “enveloping, seductive, and reassuring” sensory journey of orange blossom, Madagascan vanilla, and candied citrus. The Italian brand’s first gourmand offering carries a nod to its sacre cuore, or sacred heart, emblem.
The campaign, shot in Italy, features Perry gallivanting around Capri’s Marina Grande and characteristic pier while catching the eye of a local fisherman (played by Italian actor Michele Morrone). They have something to share as their destinies cross later at a party.
The lipstick features a soft, lightweight formula that delivers intense high-coverage color with no transfer, lasting up to 16 hours. It has a precise applicator to help create a crisp line and a buildable, romantic look reminiscent of a just-kissed lip. The formula is a little drying afterward, but it’s a minor issue for such a gorgeous shade of red.